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Amazon Prime Day has grown into one of the biggest sales events of the year, with discounts rivaling those of Black Friday and Cyber Monday. With so many retailers selling on Amazon, Prime members can save on just about anything, from viral beauty products to new unlocked smartphones.
The best Prime Day deals we saw last year included all-time lows on brands like Apple, Vitamix, iRobot, Dyson, Crocs, and, of course, Amazon-owned products like the Fire TV, Kindle e-reader, and Echo smart speakers. We expect to see more of the same this year as well.
It'll be the first major deal holiday of the year, so it's an awesome chance to score summer discounts on big-ticket items and household staples. The retailer's 10th Prime Day event has officially been announced to arrive in July, but the actual days are still unknown. In the meantime, we're keeping tabs on all of the latest Prime Day news, and we'll keep you updated with our findings here.
When is Amazon Prime Day 2024?
Amazon Prime Day is officially coming this July, though the exact days have not yet been announced. In past years, it kicked off on the second Tuesday of the month. If Amazon follows the same trend, it will take place on July 9 and 10. We'll keep this story updated as more details are announced.
What is Amazon Prime Day?
Amazon Prime Day is the retailer's annual mega sale and one of the major benefits of Prime membership. It's a two-day sales event, usually during the summer, that features products from every category, from fashion staples to hot new tech.
Though it used to be a deal holiday of a much smaller scale, Prime Day has grown exponentially since the first one in 2015. Now, you can find almost everything on sale for all-time low prices, matching discounts we see during Black Friday and Cyber Monday.
What should I buy during Amazon Prime Day?
Everything is fair game to buy during Amazon Prime Day. Whether you've been holding out on a pricey new TV or just need to stock up on toiletries, Prime Day is a good time to make your move.
Last year, we saw incredible prices on tech, including 4K TVs, Fire TV streaming devices, Apple products, Kindle e-readers, PC gaming accessories, Echo smart speakers, and top headphones picks. Prime Day tech deals featured brands like Logitech, Bose, Jabra, Sony, Roku, Samsung, TCL, and more.
If you're looking for style and beauty deals during Prime Day, last year, brands like Tommy Hilfiger, Tatcha, Laneige, Levi's, Carhartt, Anastasia Beverly Hills, Adidas, and Marc Jacobs all featured products at rare low prices. That means skincare, makeup, shoes, men's clothing, women's fashion, and accessories will all be available for less.
Home and kitchen products saw no shortage of Prime Day deals either, with big names like Dyson, Shark, iRobot, Philips, KitchenAid, Nespresso, Casper, Leesa, and OXO down to all-time lows for the event. So, whether you need an air fryer, robot vacuum, mattress, or just some sturdy mixing bowls, Prime Day is a good time to buy.
You don't need to be focused on fancy new gadgets or treatments to shop smart during Amazon Prime Day either. We also catch tons of affordable household essentials available for even less every year, like toilet paper, dish soap, doggy bags, and makeup wipes. These deals are sweet, since they save you money on stuff you needed to buy anyway.
How long do Prime Day deals last?
How long a Prime Day deal lasts differs between items, but in general, the best discounts will start during the event and end before the 48-hour holiday is over. Some will last the whole two days while others will only last one, so it's always wise to act on a good sale when you see it. Lightning deals especially go fast, the most popular of which dwindle away in less than an hour.
I always recommend buying a product you've had your eye on as soon as it's highlighted as a Prime Day deal. Regardless of how long it's set to last, oftentimes the best sales run out of stock, resulting in shipping dates being pushed out, or the deal no longer being offered at all. We'll be providing all of the deal context you need to shop confidently and quickly, so be sure to check our roundups of the best discounts when the event rolls around.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is locked to Prime members only. It's one of the major benefits of subscribing to the service, in addition to other perks like free two-day shipping and Prime Video streaming.
If you have yet to become a member, you can sign up for a free 30-day trial to test it out. Once the official Prime Day dates have been announced, you can even time your free period to overlap with the sale, but it's not a guarantee since sometimes retailers will lock out free members from shopping the best deals.
Do other stores participate in Prime Day?
Although Prime Day is an Amazon-specific event, it's grown so large that other major retailers have started kicking off competing sales to overlap with it. No one has announced a competing Prime Day sale just yet, but if past years are any indication, Walmart, Target, and Best Buy will likely be holding their own events.
These are definitely worth checking out; they often match the best deals on popular items you can find from Prime Day. We'll also be rounding these deals up so you can shop from the retailer that best suits you, whether you're a Target Circle cardholder, My Best Buy Plus member, or Walmart Plus subscriber.
Is Prime Day an international event?
Prime Day occurs in several other countries, but not all of them. Here's a list of countries where Prime Day will be available to shop:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Egypt
- France
- Germany
- India
- Italy
- Japan
- Luxembourg
- Mexico
- Netherlands
- Poland
- Portugal
- Saudi Arabia
- Singapore
- Spain
- Sweden
- Turkey
- The United Arab Emirates
- The United States
- The United Kingdom
Want to see what Amazon has on sale right now? We've spotted some hefty price cuts on electronics, fashion, home, kitchen, laptops, and more on its main deals page.
As a Tech Deals and Streaming Reporter for Insider's Reviews team, Sarah covers the latest movie and series releases along with the best sales on products we recommend. Prior to joining Insider Inc., she was a Deals Writer at Wirecutter, a New York Times company. After graduating from California State University, Fullerton with a degree in Marketing, Sarah started out as a Freelance Deals Writer at Wirecutter; there she focused on newsletter creation, social media promotion, and syndication in addition to deals writing before stepping into a full-time role. Her accomplishments from this position, in addition to the countless deals she's written, include implementing multiple social media marketing campaigns and launching a Deals Facebook group for the company. Say hi (or send a picture of your pet) to Sarah at ssaril@businessinsider.com, or reach her on Twitter at @sarahhahr or on Instagram at @lord_ponty. Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we research deals.
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